5.8 Evaluation of Rhetorical Situations

	Author/speaker	Audience	Context
Source 1	SimplyMaya.  SimplyMaya is a website that teaches the computer program Maya, a popular 3D modeling and animation program.  Due to their involvement in the industry, they are likely to have a valid opinion on the topic.	SimplyMaya's audience would be those involved or interested in computer animation.  It would either be students or hobbyists interested in Maya.	The uncanny valley is a huge hurdle for animation companies to overcome.  SimplyMaya, involved in the education of 3D modeling, would have an interest in educating its readers on the number one hurdle that animation companies have yet to overcome.
Source 2	Frank E. Pollick, professor at the Department of Psychology at the University of Glasgow.  As a professor of psychology, Pollick could have a lot to say about the "why" of the uncanny valley.	Published as an article, Pollick's paper would be aimed towards his peers in psychology.  The paper likely assumes a background in psychology when reading.	As the uncanny valley deals with human acceptance of near-human objects, its interest to psychology is obvious.  Since the uncanny valley is simply a hypothesis, and at the time of this writing not proven, a scientific insight to it seems as though it could be rewarding.
Source 3	Popular Mechanics is a popular science and technology-based publication, frequently dealing with concepts like robotics and animation.  They would sit in an position to discuss the sciences of the uncanny valley.	Readers of Popular Mechanics may not be scientists or engineers, but they would have an interest in science and technology.  The article is not aimed at the academic level, but likely assumes the reader has some background in science or technology.	The article actually delves into the fact that the uncanny valley is not scientifically supported.  It's never been tested or validated with any empirical evidence.  This would have strong implications on popular Mechanics reader base, many of whom likely base some of their design choices around the uncanny valley.